While traditional SEO had decades of tools, AI search was a black box. Brands were being cited — or ignored — by ChatGPT, Gemini, and Perplexity with no way to measure it. We changed that.
In 2023, our founders watched a familiar pattern unfold: a massive platform shift that most brands were completely unprepared for. Just as companies had scrambled to understand Google a decade earlier, the rise of AI search was creating a new invisible battlefield.
ChatGPT was recommending products. Perplexity was answering purchase questions. Gemini was shaping brand perceptions. And brands had absolutely no idea whether they were being cited, ignored, or misrepresented.
So we built Guzu — the first platform purpose-built to give brands complete visibility into how AI sees them, across every major AI platform, every single day.
Guzu founded. After 10 years in technical SEO, Arash saw AI search becoming the new battleground for brand visibility — and built the tool he wished existed.
Launched private beta with ChatGPT and Perplexity tracking. First customers onboarded within weeks.
Added Gemini and Grok coverage. Competitive intelligence features shipped based on early customer feedback.
Full 6-platform coverage including Claude and AI Overview. Hundreds of brands tracking their AI visibility daily.
Enterprise tier launched. Guzu becomes the go-to platform for brands serious about dominating AI search.
AI is the next frontier of brand discovery. Our mission is to ensure that every brand — regardless of size — has the data and tools to be found, cited, and trusted by the AI platforms that billions of people use every day.
The principles that guide every decision we make at Guzu.
We believe brands deserve clear, honest data about how AI sees them. No black boxes — just actionable insights you can trust.
AI search evolves daily. We move fast so our customers always have the freshest data and the sharpest edge over their competitors.
Every feature we ship is driven by real customer feedback. Your success in AI search is the only metric that matters to us.
Gut feelings don't win AI search. We build tools that turn complex AI citation patterns into simple, data-backed actions.
Your brand data is yours. We never sell or share your tracking data. Enterprise-grade security is built in, not bolted on.
ChatGPT, Perplexity, Gemini, Claude, Grok — wherever AI search is happening, we're already measuring your presence there.
A small team obsessed with AI search, data, and helping brands win.
CEO & Co-Founder
10 years in SEO with a deep focus on technical strategy. Watched AI reshape search from the inside and built Guzu to give brands the visibility tools they deserve in this new era.
CTO & Co-Founder
Ex-ML engineer at a leading AI lab. Built the citation-tracking engine that processes millions of AI responses daily.
Head of Product
10 years in SaaS product. Obsessed with turning complex data into dashboards anyone can act on in under 60 seconds.
Head of Customer Success
Former agency strategist. Helps brands translate Guzu data into content strategies that dominate AI search results.
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