Generative Engine Optimization (GEO) Audit

See whether AI recommends your business or sends customers to a competitor

When someone asks ChatGPT, Perplexity, or Google's AI for the best in your field, one business gets named — and it might not be yours. Run a free generative engine optimization check to see where you stand, then unlock the full four-engine report and action plan.

Check your brand

Free check · or full report
Free checkinstant · on this page

See right now whether AI is hiding your brand.

ChatGPT only
5 AI-recommended prompts about your category
Which competitors get cited, not you
View only — no editing
No card, no email needed
Full report$29 one-time

The complete picture, with a plan you can act on today.

ChatGPTPerplexityGeminiAI Overview
Up to 60 prompts across 3 categories & 5 competitors
Review & edit every prompt before we run it
Competitor gap map — every prompt you're losing
Content + off-page strategy
Prioritised action plan
Ready-to-use content briefs
PDF emailed to you · secure checkout via Stripe

What's inside the full report

Not a vanity score. A map of where you're losing AI recommendations — and what to do about it.

All 4 AI platforms

Your visibility on ChatGPT, Perplexity, Gemini and Google AI Overview — not just one.

Competitor gap map

The exact queries and competitors getting cited where you're invisible.

Content strategy

The articles AI cites in your category — so you can publish your own and earn the citation.

Off-page strategy

The directories, listings and sources AI trusts — and how to get placed on them.

Prioritised action plan

What to do first, ranked by impact — no guesswork.

Ready-to-use content briefs

Hand them straight to a writer. The hardest part, done for you.

Sample report

Exactly what lands in your inbox

A sample report — illustrative data to show the format and depth.

Riverbend Roasters
Specialty coffee · Portland
41
AI Visibility Index
19
Brand citations
31
Brand mentions
#3 of 6
Market position
Citations by platform
ChatGPT
32
Perplexity
21
Gemini
18
AI Overview
11
Overall market position — citations across all AI platforms
2nd
Cascade Coffee Co.
16
citations
1st
Riverbend Roasters
19
citations
3rd
Ember Roasters
11
citations
Citation & domain landscape
60
Prompts analyzed across all AI platforms
31
Brand mentions — times you're named in answers
13
Brand not cited — competitors win these
90
Gap domains — rivals cited, not you
Content-type mix of the landscape
Other 58.8%Listicle 18.2%Blog 5.9%News/Editorial 5.7%Social 4%Forum 3.8%Video 3.6%
Top opportunity gaps
Source AI citesTypeCite rateRivals citedPlay
thespruceeats.comListicle75%Cascade Coffee Co., Ember RoastersContent
reddit.com/r/smallbusinessForum60%Cascade Coffee Co.Off-page
wirecutter.comNews/Editorial55%Cascade Coffee Co.Content
yelp.comDirectory40%Off-page
linkedin.comSocial35%Cascade Coffee Co.Off-page
youtube.comVideo30%Ember RoastersOff-page
instagram.comSocial22%Off-page
Per-prompt breakdown — sample
best specialty coffee roaster in Portland
Cited as a source · 2 of 4
ChatGPT ✗Perplexity ✓Gemini ✓AI Overview ✗
Cited instead of you: Cascade Coffee Co., Ember Roasters
Mentioned in the AI answer
You were mentioned (text only, no source link) · appears in 5 search results
Mentioned instead of you: Cascade Coffee Co., Ember Roasters
Pages to get on — trusted sources that cite a rival, not you
thespruceeats.comwirecutter.comreddit.com/r/smallbusiness+9 more
The full report does this for up to 60 prompts across all 4 platforms.
Ready-to-use content brief — 1 of up to 5
Target prompt: best specialty coffee roaster in Portland
The complete guide to choosing a specialty coffee roaster in Portland
Position Riverbend as the definitive, unbiased resource so AI cites it over comparison sites.
Sections to cover
What to look for
Top options compared
Pricing & value
How to decide
Must include
Comparison table
Clear selection criteria
Up-to-date data
Format: comparison guide · Study first: wirecutter.com
The full report continues with a written action plan and a content brief for each “Content” opportunity — ready to hand to a writer.

You don't need a 12-month retainer

Same insight. None of the cost, wait, or sales calls.

Typical agency
$2,000–$5,000 / month retainer
Weeks of onboarding & calls
Locked into a contract
Reports you can't act on alone
Vague “we'll improve visibility”
GUZU report
One-time $29
Free check in minutes
No login, no contract
A concrete action plan + briefs
Exact gaps, named competitors
Understand the audit

What is an AI visibility (GEO/AEO) audit?

An AI visibility audit measures whether large language models — ChatGPT, Perplexity, Gemini and Google's AI Overviews — name and cite your brand when someone asks them for a recommendation in your category. Traditional SEO tools tell you where you rank on a page of links. An AI visibility audit answers a different, increasingly important question: when the answer engine skips the links and simply tells the user who to choose, are you in that answer — or is a competitor?

This discipline is usually called GEO (Generative Engine Optimization) or AEO (Answer Engine Optimization). Both describe the same shift: earning a place as the cited source inside an AI-generated answer, rather than a ranked result the user still has to click. As more searches end without a click, the brands named in AI answers capture demand the rest never see.

GEO and AEO vs. traditional SEO

SEO optimizes for ranking positions and clicks on a results page. GEO/AEO optimizes for citations and mentions inside a generated answer. The inputs overlap — strong content, authoritative sources, structured information — but the scoreboard is different. You can rank first on Google and still be invisible in ChatGPT, because the model builds its answer from sources it trusts, not from the classic ranking order. An audit surfaces exactly that gap.

How an AI visibility audit works

A proper audit runs the questions your customers actually ask — "best specialty coffee roaster in Portland", "top alternatives to QuickBooks", "is Webflow worth it" — across each major AI platform, then records three things for every prompt: whether your brand is cited as a linked source, whether it's mentioned in the text without a link, and which competitors and domains the model pulled in instead. Aggregated across dozens of prompts, that becomes a map: your share of AI answers, the platforms where you're weakest, and the exact third-party pages — listicles, forums, editorial reviews — that the models cite but you're absent from. Platforms also differ in how they credit brands: Perplexity and Google's AI Overviews attach linked citations, while ChatGPT and Gemini more often name a brand in prose — so a rigorous audit tracks being “mentioned” and being “cited as a linked source” as separate outcomes.

What the metrics mean

Visibility index
A single 0–100 read of how often you appear across every tested prompt and platform.
Citations vs. mentions
A citation links to you as a source (high value); a mention names you in passing (lower value). The gap between them is where quick wins often hide.
Share of voice
How your citation count compares to named competitors for the same set of prompts.
Gap domains
The trusted third-party sources that cite a rival but not you — your off-page target list.

Why it matters now

Buyers increasingly treat AI assistants as the first — and sometimes only — step in choosing a product. ChatGPT alone reached roughly 900 million weekly users in early 2026 (OpenAI), and Google's Gemini-powered AI Overviews now appear on a large and growing share of searches. The click that used to follow is vanishing: around 58% of US Google searches already end without one (SparkToro/Datos), climbing to roughly 83% when an AI Overview is shown (Similarweb), and Pew Research found only about 1% of AI Overview views lead to a click on a cited source. So if the model recommends a competitor, you lose the deal before you knew you were in the running — and unlike a ranking drop, there's no results page to check. Auditing your AI visibility turns that invisible gap into a concrete, fixable list: the prompts you're losing, the platforms to prioritize, and the content and citations that would earn you a place in the answer.

Questions, answered

The free check runs on ChatGPT only: it asks 5 AI-recommended prompts about your category and shows which competitors get cited instead of you — view only. The full report runs all four AI platforms — ChatGPT, Perplexity, Gemini and Google AI Overview — across up to 60 prompts covering up to 3 product/service categories and 5 competitors. You review and edit every prompt, offer and competitor before we run it, then it names every competitor and source winning each prompt and gives you a content + off-page action plan with ready-to-use briefs.

Yes. The ChatGPT check costs nothing and needs no card or account — just your website. The full report is a one-time $29.

No login, no password. Run the free check with your website. To unlock the full report, you pay once and we email it to you.

The free check takes a minute or two. After you unlock the full report, the four-platform analysis is generated and emailed to you, usually within about 20–30 minutes.

No. The full report is a single $29 payment. No auto-renew, no card saved.

Agencies sell month-long retainers to tell you roughly this. You get the analysis on demand for $29, with a concrete action plan you can act on yourself.

Find out what AI says about you

The free check takes a minute. Your competitors aren't waiting — and neither should you.

Free check · no card · full report $29